Wiggle goes into administration
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- JohnClimber
- Posts: 4101
- Joined: Fri Feb 17, 2012 10:41 pm
Wiggle goes into administration
Use discount code Johnc20 to get 20% off Crofto Cycling Clothing
Website - https://crofto.com.au/
Website - https://crofto.com.au/
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- Posts: 824
- Joined: Sun Oct 18, 2015 12:15 pm
Re: Wiggle goes into administration
Wow I'm glad my karoo 2 arrived yesterday 
Edit.. very selfish that doh.. feel sorry for all the staff

Edit.. very selfish that doh.. feel sorry for all the staff
Last edited by firestarter on Fri Oct 27, 2023 10:22 am, edited 1 time in total.
Re: Wiggle goes into administration
I also read online that Isla Bikes had ceased production... such a shame
https://www.islabikes.co.uk/pages/cease-of-sale
https://www.islabikes.co.uk/pages/cease-of-sale
Re: Wiggle goes into administration
Placed a £200 order last night.....mhmhm that's going to be fun
Re: Wiggle goes into administration
Yeah, this is the one that hurst the most. Bought multiple Islabikes for both the kids, fantastic things. Shame others wont get to experience them now...petemaz wrote: ↑Fri Oct 27, 2023 10:19 am I also read online that Isla Bikes had ceased production... such a shame
https://www.islabikes.co.uk/pages/cease-of-sale
As for Wiggle, surprised it didn't happen last week. So how long till the Mike Ashley has bought them announcement...?
There are theories at the bottom of my jargon.
- thenorthwind
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- Location: Newcastle
Re: Wiggle goes into administration
Hadn't heard that - even for someone with no kids, that seems sad. Perhaps a sign that kids bikes in general have improved though, to look at it from a more positive angle.petemaz wrote: ↑Fri Oct 27, 2023 10:19 am I also read online that Isla Bikes had ceased production... such a shame
https://www.islabikes.co.uk/pages/cease-of-sale
Re: Wiggle goes into administration
Wiggle has been known about for a while, and as it's in administration and not insolvency (yet!?) then it is still trading. But worthwhile paying with a CC for some protection, and some warranty items might not be worth it, if it does go under.
Islabikes is a real shame, i've not got one yet, but was thinking about it for my eldest. They really have shaped the kids bike market. It's also to their credit that they're winding down the business with no creditors, and will honour warranties. Shame for the staff of all involved of course.
Islabikes is a real shame, i've not got one yet, but was thinking about it for my eldest. They really have shaped the kids bike market. It's also to their credit that they're winding down the business with no creditors, and will honour warranties. Shame for the staff of all involved of course.
Re: Wiggle goes into administration
Probably just buy the brands rather than everything.So how long till the Mike Ashley has bought them announcement
Did some of them( investors) just get over excited during lockdown and think the cycling boom would last ?
Re: Wiggle goes into administration
Did they try and sell? Seems odd to wind down and close even with the issues in the industryIslabikes is a real shame, i've not got one yet, but was thinking about it for my eldest. They really have shaped the kids bike market. It's also to their credit that they're winding down the business with no creditors, and will honour warranties. Shame for the staff of all involved of course.
Frog and Hoy caught up pretty quickly but the brand was strong as were resale values
- godivatrailrider
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Re: Wiggle goes into administration
As a Ludlow brand it is a real shame... I guess she saw a requirement and filled it, proved there was a market for good kids bikes and forced the major brands to improve. Job done ?riderdown wrote: ↑Fri Oct 27, 2023 12:41 pmDid they try and sell? Seems odd to wind down and close even with the issues in the industryIslabikes is a real shame, i've not got one yet, but was thinking about it for my eldest. They really have shaped the kids bike market. It's also to their credit that they're winding down the business with no creditors, and will honour warranties. Shame for the staff of all involved of course.
Frog and Hoy caught up pretty quickly but the brand was strong as were resale values
I see Isla about town ... often doing deliveries for our local Organic shop on a cargo bike. Maybe her life has simply moved on.
- Cheeky Monkey
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Re: Wiggle goes into administration
Very sad to hear about both. Wiggle (and CRC before they were bought) were the source of a huge amount of my cycling "stuff" since I started back in the 1990s.
My kids have had Isla bikes all the way through and many have gone on to mates kids. I was a convert to them after the first balance bike (with no brake - a mental experience for a first time dad to see his 3 year old whizzing away
) and always rated their ethos of the right size and weight for kids. Shame but sounds like they're wrapping it up in a really positive, commendable way 
My kids have had Isla bikes all the way through and many have gone on to mates kids. I was a convert to them after the first balance bike (with no brake - a mental experience for a first time dad to see his 3 year old whizzing away


Re: Wiggle goes into administration
Isla herself stepped back/handed things over a while back.godivatrailrider wrote: ↑Fri Oct 27, 2023 2:18 pm I see Isla about town ... often doing deliveries for our local Organic shop on a cargo bike. Maybe her life has simply moved on.
If I recall correctly from hearing figures discussed, the kids bike market has been even worse hit than other areas post-covid.
Re: Wiggle goes into administration
Isla sold most of it a couple of years ago, I don’t know if she kept a minority stake.
- whitestone
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Re: Wiggle goes into administration
There's a piece on the BBC about her - https://www.bbc.co.uk/news/uk-england-s ... e-67237686 looks like she sold a majority stake to Tim Goodall but kept the rest.
Better weight than wisdom, a traveller cannot carry
- johnnystorm
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Re: Wiggle goes into administration
Interesting link on STW. Both Isla & Tim are Quakers and as such aren't out to extract every last penny from the business.
Also, they aren't closing are they, just not making more bikes and will continue to honour warranties and supply spares?
Maybe just biding their time until the market improves?
As mentioned above though, their USP isn't a USP anymore, buying a decent kids bike isn't the mission it used to be.

- johnnystorm
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Re: Wiggle goes into administration
