Cycling Apparel Brands - uni project research

[Dave Barter]

I was massively offended and have instructed lawyers.

Snowflake!

I think that was one of my asnwers

[Bearbonesnorm]

Jesus we're a moany bunch around here ;-)

Oi, it's already Tuesday and so far I've not moaned once this week - dead proud of myself.

[RIP]

Q1: no 'utility/commute/transport' option.

Actually, a question for Steve, are you only aiming the survey at bikepackers, or at cycling across the board?

[Dave Barter]

Jesus we're a moany bunch around here ;-)

Oi, it's already Tuesday and so far I've not moaned once this week - dead proud of myself.

Well you just broke that winning streak

[RIP]

Jesus we're a moany bunch around here ;-)

Oi, it's already Tuesday and so far I've not moaned once this week - dead proud of myself.

Yes but, characteristically, your week starts on Tuesdays .

[johnnystorm]

I did this on the premise that it is for academic research but it smelled a bit of market research instead. I always think it is polite at the end to tell the user why the data helps and how it will be used. Jesus we're a moany bunch around here ;-)

Have to say that every academic survey I've filled out online recently has been proceeded by about 20 questions making sure I consent to my data being used, and then they usually ask again at the end. I thought this was mandatory, but this survey doesn't have them.

There's no personal data being collected so it's anonymous at source. The only personal data is your ip being logged by Survey Monkey to enable your progress in the survey to be recorded and provide them with the option to help with tech issues you may have encountered.

[johnnystorm]

amusing reply but reach out is a weird american saying ,in this case for ask, that i will never use and it grates to here it used


Dangeorusly back on topic I have completed the survey

Without a hint of irony!

[stevew]

Actually, a question for Steve, are you only aiming the survey at bikepackers, or at cycling across the board?

RIP, thanks for your earlier post, very helpful. I'll admit my purpose is not 100% defined. I'm finding my through somewhat. I already had about 10 people comment on earlier revisions, but always going to miss something. Changing it cocks up all the results, so I'm committed now.

To give some more details, its about attitudinal behaviour characteristics of consumers. I've applied to what what I know, cycling. I wanted to see if cyclists, in particular bikepackers/distance-racers/adventure bikers, who I identify with, construct a social identity or group affiliation, and have preferences for products/brands.

I've 30 respondents so far, so thanks to all, and I'll admit I don't see much patterns, except Crikey, how much is obviously like marmite for cyclists. This is much harder than I thought.

[stevew]

Ha, it replaced R a p h a
with
Crikey, how much

[RIP]

Actually, a question for Steve, are you only aiming the survey at bikepackers, or at cycling across the board?

RIP, thanks for your earlier post, very helpful.

Well I thought I'd make an effort since everyone else seems to have gone off on one as usual .

I'll admit my purpose is not 100% defined. I'm finding my through somewhat. I already had about 10 people comment on earlier revisions, but always going to miss something. Changing it cocks up all the results, so I'm committed now.

To give some more details, its about attitudinal behaviour characteristics of consumers. I've applied to what what I know, cycling. I wanted to see if cyclists, in particular bikepackers/distance-racers/adventure bikers, who I identify with, construct a social identity or group affiliation, and have preferences for products/brands.

I've 30 respondents so far, so thanks to all, and I'll admit I don't see much patterns, except Crikey, how much is obviously like marmite for cyclists. This is much harder than I thought.

Be boring if it was easy .

As you have no doubt discovered, out of all the cycling 'sub groups' bikepackers are probably the stroppiest, most independent, contrary, pisstaking, eccentric, brand-averse of the lot .

I hope you will stick around after you get your results, this is a curiously addictive place to hang around .

[Asposium]

Done

But I am so much not your target market.

Don’t tend to wear cycling gear for cycling and bikepacking.

Only cycling gear I have is shorts and shoes.
Rest is mainly outdoors gear.

Have a couple of very old jerseys

[Bearbonesnorm]

Well you just broke that winning streak

Everything comes to pass and to be fair, I've never made it this far before.

[PaulB2]

Official language of early Medieval England,

We are not all English here and some can still speak the Celtic languages of the natives [in my case pretty poorly]

On the subject of being contrary, the Scots invaded from Ireland in the 5th/6th century or so bringing Gaelic with them, well after the Anglo-Saxons started invading Southern England so Scots Gaelic is the upstart on British soil

Now if you spoke Pictish that’d be a different story.

[stevew]

Done

But I am so much not your target market.

Don’t tend to wear cycling gear for cycling and bikepacking.

Only cycling gear I have is shorts and shoes.
Rest is mainly outdoors gear.

Have a couple of very old jerseys

Thanks. Information like this is gold for my report though. It isn't really about a target market, rather any patterns, which might be that bikepackers tend to eschew wearing brands, which my survey doesn't really capture.

[Bearbonesnorm]

On the subject of being contrary, the Scots invaded from Ireland in the 5th/6th century or so bringing Gaelic with them, well after the Anglo-Saxons started invading Southern England so Scots Gaelic is the upstart on British soil

Yes but Welsh is perhaps the nearest we have to the native language of the Britons and 'English' is pretty much French

Back on topic - the first word you associate with a brand name. Altura = Diving. Once I'd thought of it, I couldn't shake it off.

[Asposium]

Done

But I am so much not your target market.

Don’t tend to wear cycling gear for cycling and bikepacking.

Only cycling gear I have is shorts and shoes.
Rest is mainly outdoors gear.

Have a couple of very old jerseys

Thanks. Information like this is gold for my report though. It isn't really about a target market, rather any patterns, which might be that bikepackers tend to eschew wearing brands, which my survey doesn't really capture.

I do wear brands.
Far too many.

But
Like many bikepackers I feel I am not drawn into the marketing b0ll0cks.

A £200 pair of bib shorts isn’t going to make me a riding god.
In my case, a pair of pearl Izumi tri shorts are comfortable for two weeks cycling, quick drying, and inexpensive.

It has said before, bikepackers are marketers worst nightmare.

Same goes for bikes.
We are far from normal.

Hang around for long enough and you will see a love for certain brands.
However, those brands are niche, on-topic, and work.
And don’t tend to use shred, gnar, rad, etc.

Oh, and we’re all grumpy sods, some more than others.
Looking at no one in particular.

[PaulB2]

On the subject of being contrary, the Scots invaded from Ireland in the 5th/6th century or so bringing Gaelic with them, well after the Anglo-Saxons started invading Southern England so Scots Gaelic is the upstart on British soil

Yes but Welsh is perhaps the nearest we have to the native language of the Britons and 'English' is pretty much French

Fair cop. If I remember correctly, Welsh, Cornish and Breton are all off-shoots of what was was spoken when the Romans arrived. The Celts only arrived around 300-400 years or so before the Romans and we don’t really know much about what was spoken before that. I’d say English is the red headed step child of mixing German grammar structure with French vocabulary.

[stevew]

I did a forum wordsearch on here to see how much folks talk about brands.

BB brand talk.jpg (23.7 KiB) Viewed 2254 times

I would say there is a lot of love for Alpkit here?

Why?

[MuddyPete]

I'd assumed that as I can afford a ti bike with carbon Jones loops I'd be a nobleman If I was speaking Middle English my bike would be made of turnips?

A nobleman, you say

https://m.youtube.com/watch?v=aKfbSHW9uGA

[MuddyPete]

I would say there is a lot of love for Alpkit here?

Why?

Shaf'll be along in a minute to explain that one...

[voodoo_simon]

Dont think of Alpkit as clothing on this forum but more of their sonder range and tarps/tents etc

[Asposium]

I’m surprised there was so little mention of Raph@.

Ah
I see
Raph.a get replaced by “Crikey, how much”

[Bearbonesnorm]

As Simon says, I think Alpkit probably gets mentioned here more for their kit than their clothing.

[Asposium]

There is one piece of cycling apparel that amuses me

Do a search for the “xm9” boots here and elsewhere.

Those boots are amazingly popular here.
One can hike in them.
And for anyone who’s (cough) ridden a bb200 the ability to hike in boots is a very useful feature.

[jameso]

I wanted to see if cyclists, in particular bikepackers/distance-racers/adventure bikers, who I identify with, construct a social identity or group affiliation, and have preferences for products/brands.

Interesting topic..