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Howies and Ventile - kidding

Posted: Wed Oct 08, 2014 7:08 pm
by Cheeky Monkey
Just got this mailing:
There are lots of words to describe British weather, but ‘predictable’ isn’t one of them.

So it’s a good thing we’ve got Ventile. It’s perfect for our climate. Made with 100% cotton, so tightly woven it protects you from rain, sleet, wind
and snow.

During a shower, the fibres swell and the holes in the weave close up, making it harder for water to get in.

Ventile also breathes really well – unlike other water-resistant fabrics, which can leave you all clammy as soon as the weather cheers up.

Ventile cotton has been around a while too – it was invented in the 1940s, for pilots’ flying suits. It’s really long-lasting stuff, meaning no matter what you throw at it, this jacket should last you for many years. Even if you snag it on something, a needle and thread can easily repair it.

It’s so great, you’ll be looking forward to cold and wet days to show it off.
Is it just me or is ventile crap as a "hardshell" in the wet?

It absorbs water, goes stiff, heavy and cold. I've even got their old snowboarding jacket in it and its a nice coat but crap for its intended purpose.

To top it off they got some chap to sit there in trailbuilder-mode wearing something that's about £300.

Do bugger off :roll: